Gary Lang Automotive Group

4.7

Hours of Operation

Service
Monday
6:30am–7:00pm
Tuesday
6:30am–7:00pm
Wednesday
6:30am–7:00pm
Thursday
6:30am–7:00pm
Friday
6:30am–7:00pm
Saturday
6:30am–12:00pm
Sunday
Closed
Sales
Monday
9:00am–8:00pm
Tuesday
9:00am–8:00pm
Wednesday
9:00am–8:00pm
Thursday
9:00am–8:00pm
Friday
9:00am–8:00pm
Saturday
9:00am–6:00pm
Sunday
Closed

Sales Team

Jason Emery headshot

Jason Emery

Finance Manager 4.8 (200 Reviews)
Sebastian Quercia headshot

Sebastian Quercia

General Sales Manager 4.7 (171 Reviews)
Dealer Experience 23 years
Dealership Experience 3 years
Jordan Suchowski headshot

Jordan Suchowski

Sales Manager 4.8 (155 Reviews)
Dealer Experience 5 years
Dealership Experience 5 years

Cars on the lot

188 cars available See all Cars

Dealership reviews

4.7
Rating and reviews of Gary Lang Automotive Group are from Cars.com and DealerRater.com

3111 reviews

Super helpful and very friendly.

5.0
by jamie81480 on May 16, 2022

Super helpful and very friendly. Made the car buying process quick and easy. Kyle was very knowledgeable and not pushy at all.

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.
Dealer Responses

Thank you for the kind review and for allowing us to earn your business. We hope you love your new ride!

Loved the whole team here.

5.0
by ABTerrance on May 14, 2022

Loved the whole team here. From leasing, to buying, to finance, Victor Ramos, Kyle Jones, Ryan Miller and Sebastian Quercia all made the process as easy as possible. If I am looking to lease or buy again, I would defiantly come back to Gary Lang.

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.
Dealer Responses

Thank you so much for the kind review! We truly appreciate your business and the opportunity to assist you!

We walked in knowing what we wanted, our salesperson was

5.0
by ted on May 12, 2022

We walked in knowing what we wanted, our salesperson was very accommodating He worked with us to get the deal that was acceptable for both parties.

Overall experience 5.0 Does recommend this dealer.
Dealer Responses

Thank you so much for the kind review Ted. We truly appreciate your business and the opportunity to assist you!

Best car buying experience I've ever had!

5.0
by bmccall0911 on May 09, 2022

Best car buying experience I've ever had! From my first inquiry to decision making - Dave was there the whole way!

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.
Dealer Responses

Thank you very much for choosing Gary Lang and the kind review about Dave. We will pass along your comments and hope you love your new vehicle! Safe travels!

Gary Lang was very easy to work with.

5.0
by adamscr0521 on May 09, 2022

Gary Lang was very easy to work with. Additionally, Kyle Jones had great customer service and helped us get the best deal possible on our purchase.

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.
Dealer Responses

Thank you for the kind review and choosing Gary Lang Auto Group for your purchase. We truly appreciate it and hope you love your new ride!

Very professional staff.

5.0
by Dina on May 06, 2022

Very professional staff. Great customer service . Large selection of cars . No wait time for service .

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.

Dishonest sales manager

1.0
by David on May 05, 2022

Dishonest sales manager and an overall frustrating experience at Gary Langs. Even if you know what you want and agree to pricing, dont be surprised when Gary Lang changes the deal in the end. We confirmed through email that its available and the price listed online is what you pay, we were assured there would be no hidden surprises or games to play. We made an appointment for the next day and were optimistic to have an easy car buying experience but it was too good to be true. At the dealership we ask to speak to the individual we set the appointment with, but are told this was online specialist, and that this person isn’t here. We'll never hear from our original contact again. Regardless the test drive was fine and we told the new salesperson we wanted to buy. The paperwork is drafted and presented to that shows MSRP (the listed online price we agreed to), state taxes, and other assorted licensing and paperwork processing fees. However we did not expect the $2,500 "Market Adjustment" fee that was thrown in. I comment that this was not included in our previously discussed agreement, which prompts the senior sales manager to join the conversation and begins the 'good salesperson bad salesperson' routine. We are informed that because of the scarcity of new cars this $2,500 market adjustment is required and at the discretion of the dealership. I really dont care however, because I've already discussed the scarcity issue with the original salesperson before we came in, and were assured "the price you see is the price you pay". At this point my wife and I have taken off work, driven over an hour away, and been given the bait and switch. As I question the integrity of Gary Langs organization I'm assured that this markup is applied all the time, and tacking it on at the end is simply how they do business. My wife and I are not in a rush for this new car, so I comment to her that we can buy a new car at MSRP from our home dealership. The senior sales manager hears this and claims that our home dealership are liars, and assures me that even if I agree on a price for a new car, pay the downpayment while its manufactured, and wait the 6 months for it to be made, Gary Lang would STILL wait until you came to pick it up before adding on their discretionary markup, and that all Subaru dealerships would do the same. The "goodguy" floor salesperson continues to fight on our behalf against the senior salesman trying to find ways to make the deal still. Eventually we come to an agreement where the Market Adjustment is finally removed, on the condition we have to finance with the dealership. This results in a worse rate than I already locked in with my own financing, but it doesn’t matter because I will transfer the loan as soon as it gets set up. What a waste of time. At one point I get an urgent call from work and step away for a quick moment leaving my wife to continue the process with "goodguy" salesperson. As soon as I step away adjustments to the deal start to get suggested to her again, and she refuses to move on until I get back. I'm initially flabbergasted that the they would be so audacious, but quickly get over it since at this point its truly not that surprising how predatory Gary Langs dealership really is. As we wrap things up goodguy salesman starts to talk to me about leaving a review. He claims he knows we're upset but since it was all senior sales manager call it was out of his hands. I'm told that we should write whatever comments we need in the review and Subaru leadership will see what the concern was, but that its really important to get that 5 star rating. He continues to claim that the comments dont affect him, but anything less than 5 stars means he will receive a sales fine of $200, and again this guys really helped us out and it was all senior sales managers fault really. So in case I wasn't irritated enough, now I'm being guilt tripped into ensuring future customers can be taken advantage of as well.

Customer service 1.0 Buying process 1.0 Quality of repair 2.0 Overall facilities 5.0 Overall experience 1.0 Does not recommend this dealer. Did purchase a vehicle.
Dealer Responses

David, Now that we have seen your review on two other sites, we will re-iterate. In review of your file, your showroom visit began at 9:13am on April 14th. With your permission at 9:51am, Nick Ludford presented a proposal to you with your vehicle at MSRP (as promised in your initial conversation with Jackie on April 13th at 5:40pm, who is in fact a real person employed by our dealership). The proposal included ECP (exterior ceramic protection) which is a coating that protects your vehicle from de-icing agents and road salts, weather inducing fading, acid rain and interior stains and excessive wear and tear. We offer this to all of our customers as we want their vehicles to be able to with stand inclement weather and unforeseen interior incidents. By no means do we force our guests to purchase it; its simply something that may be added. That protection program has a cost to it of $2495 which is where we believe the confusion occurred. Nick proposed this to you, but took it out as soon as you mentioned you were not interested in protecting your vehicle. Nick immediately revised the proposal which was presented to you at 10:26am, excluding the protective coating and also made sure to provide you with our best promotional interest rate of 1.9% for 48 months. As for Thomas contacting you regarding a survey. Part of our sales associate's role is to contact guests to answer any questions that may arise after they take delivery and remind them of the survey they will receive from Subaru. The factory does not fine anyone for anything should a survey not be filled out or if it is in some way negative. We do our best to provide exceptional customer care and a follow up call is a portion of the customer experience here at Gary Lang. We are sorry you feel the way you do or you and your wife were confused in any fashion. We truly want to provide a great experience and make certain your vehicle looks as good in the future as the day you purchased it. And Again, If you would like to further discuss your frustration, please feel free to contact our General Manager at 815-385-2100.

Dishonest sales manager and an overall frustrating

1.0
by David on May 04, 2022

Dishonest sales manager and an overall frustrating experience at Gary Langs. Even if you know what you want and agree to pricing, dont be surprised when Gary Lang changes the deal in the end. The wife and I were in the market for a new Subaru Forester, production issues have made our specific preferences harder to come by so we were excited to find one that checked all the boxes. We contacted the store online and got a copy of the window sticker and price to confirm. The listed price is what we expected and we knew we wanted to buy it. We confirmed through email that its available and the price listed online is what you pay, we were assured there would be no hidden surprises or games to play. We made an appointment for the next day and were optimistic to have an easy car buying experience but it was obviously too good to be true. At the dealership we ask to speak to the individual we set the appointment with, but immediately get informed we had been talking to an online specialist, and that this person apparently simply doesn't physically exist. We'll never hear from our original contact again. Regardless the car was there, the test drive was fine and we told the new salesperson we wanted to buy. The paperwork is drafted and presented to us with a summary that shows MSRP (the listed online price we agreed to), state taxes, and other assorted licensing and paperwork processing fees. Even with a prior "price guarantee assurance" anyone should know going in these things will be tacked on in the end. However we did not expect the $2,500 "Market Adjustment" fee that was thrown in. I comment that this was not included in our previously discussed agreement, which prompts the senior sales manager to join the conversation and begins the 'good salesperson bad salesperson' routine. We are informed that because of the production slowdown and scarcity of new cars this $2,500 market adjustment is required and at the discretion of the dealership. I really dont care however, because I've already discussed the scarcity issue with the original salesperson before we came in, and were assured "the price you see is the price you pay". Of course original salesperson isnt there, and it wouldnt matter if she was because "she shouldnt have said that since senior sales manager doesnt agree". At this point my wife and I have taken off work, driven over an hour away, and been given the bait and switch, take it or leave it. As I continue to question the integrity of Gary Langs organization I'm given the assurance that this discretionary dealership markup is applied all the time, and tacking it on at the end is simply how they do business. They take this opportunity to continue to throw the original salesperson who isnt there under the bus, as "she really shouldnt have promised otherwise". My wife and I are not particularly in a rush for this new car, so I comment to her that we have the option to return to our home dealership and can easily place an order for a new car from production and will be able to buy at MSRP. The senior sales manager hears this and claims that our home dealership are liars, and assures me that even if I agree on a price for a new car, pay the downpayment while its manufactured, and wait the 6 months for it to be made, Gary Lang would STILL wait until you came to pick it up before adding on their discretionary markup, and that all Subaru dealerships would do the same. After talking with the sales manager, I have no doubt that he would in fact do this. At this point I am extremely disappointed with the lies that brought me to the Gary Lang dealership, and Im sure it reflected in my tone. The "goodguy" floor salesperson continues to fight on our behalf against the senior salesman trying to find ways to make the deal still work but the only deal I will accept is the original MSRP that I agreed to already. Eventually we come to an agreement where the Market Adjustment is finally removed, on the condition we have to finance with the dealership. This results in additional credit checks and a worse rate than I already locked in with my own financing, but this doesnt matter because I will transfer the loan as soon as it gets set up. What a waste of time. We seem to have come to an agreement and continue to work through the paperwork once more. At one point I get an urgent call from work and step away for a quick moment leaving my wife to continue the process with "goodguy" salesperson. As soon as I step away adjustments to the deal start to get suggested to her, and she refuses to move on until I get back. When I get back and am filled in by my wife of these new "deals" I'm initially flabbergasted that the they would be so audacious, but quickly get over it since at this point its truly not that surprising how predatory Gary Langs dealership really is. At the end of the day we got the car we wanted for the price we went in for. All it took was 4 hours of sifting through lies, irritation, and a dealing sales team with a lack of morals. And hey the dealership still got to extort me on all those other miscellaneous processing fees, so maybe that was their goal all along and really everyone won that day. I thought the sales process would be the worst of it Gary Lang wouldnt let me leave without insulting me one last time. As we wrap things up goodguy salesman starts to talk to me about leaving a review. He claims he knows we're upset but since it was all senior sales manager call it was out of his hands. I'm told that we should write whatever comments we need in the review and Subaru leadership will see what the concern was, but that its really important to get that 5 star rating. He continues to claim that the comments dont affect him, but anything less than 5 stars means he will receive a sales fine of $200, and again this guys really helped us out and it was all senior sales managers fault really. So in case I wasn't irritated enough, now I'm being guilt tripped into ensuring future customers can be taken advantage of as well. Depending on where this gets posted Gary Lang may have the opportunity to rebuttal my experience with their own claims and I wont be able to call out how much of it hogwash. So take this for what you will, thats just my experience. My only regret is not being able to tell a larger audience that they need to avoid Gary Langs dealerships. For some reason the Senior Sales Manager did not give me his card, so I can only guess which individual it was that I worked with. I removed the car sticker as soon as I got home.

Customer service 1.0 Overall experience 1.0 Does not recommend this dealer.
Dealer Responses

Sir, In review of your file, your showroom visit began at 9:13am on April 14th. With your permission at 9:51am, Nick Ludford presented a proposal to you with your vehicle at MSRP (as promised in your initial conversation with Jackie on April 13th at 5:40pm, who is in fact a real person employed by our dealership). The proposal included ECP (exterior ceramic protection) which is a coating that protects your vehicle from de-icing agents and road salts, weather inducing fading, acid rain and interior stains and excessive wear and tear. We offer this to all of our customers as we want their vehicles to be able to with stand inclement weather and unforeseen interior incidents. By no means do we force our guests to purchase it; its simply something that may be added. That protection program has a cost to it of $2495 which is where we believe the confusion occurred. Nick proposed this to you, but took it out as soon as you mentioned you were not interested in protecting your vehicle. Nick immediately revised the proposal which was presented to you at 10:26am, excluding the protective coating and also made sure to provide you with our best promotional interest rate of 1.9% for 48 months. As for Thomas contacting you regarding a survey. Part of our sales associate's role is to contact guests to answer any questions that may arise after they take delivery and remind them of the survey they will receive from Subaru. The factory does not fine anyone for anything should a survey not be filled out or if it is in some way negative. We do our best to provide exceptional customer care and a follow up call is a portion of the customer experience here at Gary Lang. We are sorry you feel the way you do or you and your wife were confused in any fashion. We truly want to provide a great experience and make certain your vehicle looks as good in the future as the day you purchased it.

We both know how much of your statement is not true, but I appreciate the effort. Your method of selling this ECP service is very odd to me, since I was surely presented with a proposal that included a clearly defined "Market Adjustment". When I questioned this, I was not informed of any ECP service, but instead a very frank statement that this was an additional fee at the discretion of the dealership due to the rarity of the car model. It should speak for itself that it took between 9:51 and 10:26, over half an hour, to remove what you claim to be an optional service. Had I truly been offered an option like this, it should have taken less than 5 minutes to explain the service and remove it once denied. The reality is that Gary Lang spent over half an hour pushing an extra $2,500 fee they added only once I was in the door, despite previous agreements, and removed it only after I agreed to finance through the dealership which is another cost to me. I cant recommend Educators Credit Union enough. At the time of this purchase I was able to secure financing at 1.7% through Educators. To accommodate Gary Langs sales tactics I will have to transfer the 1.9% loan to Educators after the loan is established. Thankfully this does not cost me anything and I STRONGLY recommend anyone in a similar situation to do the same. Regarding the survey where I was pressured into providing a better rating, this did not happen after I was home and through the phone as you seem to claim. This interaction took place with both our floor salesman and sales manager who I believe was Jordan Suchowski. Both individuals exclaimed how important the 5 star rating was, and that anything less would "only hurt the little guy". Regardless of if their statement is true or not, the attempted manipulation did not add to our experience at Gary Lang.

Sir, Again, we are sorry to hear you feel we manipulated you in any way as that simply is not the way we do business here. Should you like to speak further about your experience, please contact our General Manager at 815-385-2100 x 103. In the meantime, we do hope you enjoy your new Subaru in Milwaukee.

Bought my second Kia Sportage from Thomas Jackson at Gary

5.0
by lmorrison6476 on Apr 30, 2022

Bought my second Kia Sportage from Thomas Jackson at Gary Lang Auto. I opt to buy a Used Car. That way, I can get all the "bells and whistles." I trust Gary Lang for a fair price and excellent service. I won't hesitate to recommend Thomas to family and friends.

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.

Great dealership, honest.

5.0
by Brian on Apr 28, 2022

Great dealership, honest. Thomas Jackson was my salesman, he is extremely knowledgeable in all the vehicles, and sincerely a nice guy.

Customer service 5.0 Overall experience 5.0 Does recommend this dealer.
Dealer Responses

Thank you so much for your kind review. We truly appreciate your business and hope you love your new car!

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